(2) Reset the Web3 Hype

I hope you are interested in discussing your new business opportunities around Co-Ownership Economies and Performance Partnerships.

We can start with existing "cooperative programs" aligned with yours...  like loyalty, membership, affiliate, referrals, royalties, rewards, etc.

The plan is to better manage and automate marketing data for more accurate, fun, and functional customer journey re-engagements with inspiring incentives of access and revenue sharing.

Below is a post to inspire ideas for our next conversation... Share this using:

https://bit.ly/Secret2Web3


At the Web3 session during Rhode Island Startup Week .. We had the right people in the room to reset the Web3 hype.

The panel had these secret ingredients:

Diversity of thought and experiences WITH a common intent to discover mutual value - - Care and Share.

These also happen to be the 2nd secret to Web3.
The 1st secret? It's not here yet.

Summary of our session

We are all JUST STARTING to understand the functions of Web3 technologies like Artificial Intelligence, Blockchain, NFTs, and Virtual Worlds. 

Yes, there are crazy crypto investors, fashion art Collectibles, and whatever will become of Bored Apes ... But the rest of us have stayed the course...

We have been designing and deploying SaaS platform MARCOM content tools and campaign mechanisms for Web3-enabled Customer and Content Management. 

Marketplaces are being tested and perfected for good old-fashioned customer success. Not for investors or techies... But real fans (and loyal customers) that want to earn more access to what they love.

What's New?

Nothing but the ability to easily combine existing functions for more value more easily.

Since most services and products can be connected to Digital (such as Digital Receipts), they can now be programmed with superpowered UTILITY where anyone can buy, sell, trade, share, earn, unlock, timestamp, validate, convene, kickstart, donate, etc...!
Hint: Look for businesses that succeed with cooperative methods and revenue-sharing models
Your opportunity is discovering who are your Performance Partners that can benefit from more dynamic functions added to:
  • Membership Services 
  • Loyalty Programs
  • Affinity Groups 
  • Fan Networks
  • Affiliate Channels
  • Referral Agreements
  • Royalty Systems
  • Rewards
All are fuel for hybrid on/offline events and communities where brands want to love and be loved.

These new platforms are tools to manage online Marketplaces that enable collaboration in the burgeoning Creator Economy with easier customer, partner and vendor onboarding. The result? ... Your marketing team is more easily enable automated (self-executing) "smart contracts" for Co-Production and Co-Ownership. 

Now is the time to identify these companies BECAUSE THEY ARE ALREADY POSITIONED to evolve their Web2 Social Networking towards the new Web3 capabilities of a world where:

   A) We control our own identity (and release only the essential elements)
   B) We own our content/data (with requirements for any use of it)
   C) We can easily monetize our assets and ourselves (directly with each other)

This "decentralization" means more connections with less friction. Nobody is in the way of us working together to create new relationships and economies... fewer lawyers, no middlemen taking a cut, and less Government red tape.

There is also opportunity for these brokers to connect the dots for their relationships.

What's Next?

Lean in... stay curious... consider how your existing methods and models could be more effectively aligned and combined.

Think about new business models, that are now attainable, in a world where mutually fair and equitable value exchange is our shared goal... With bridges between internal silos so there are fewer dead ends of data... where automation allows you to scale and make workflows ... flow.

Consider how you can be a dynamic artist of your industry with this "Liquid Creativity" = flexibility to transact, integrate, customize, and automate.

Top 10 Advice from the panel - Moderator Mike Wise, Keri KiltyPBDripDripBitsNFT,  and me DavidCutler
  1. Re-Think Everything
  2. Particularly Web2 business models
  3. Tap your own superpowers
  4. Test Test Test new methods
  5. Be ready to pivot... again
  6. Manage your business with no-code Platforms
  7. Focus models on Revenue-Sharing
  8. Functions to onboard users, partners, and data are key
  9. Help Loyalty Programs and displaced "middlemen" 
  10. Work hard. It's not easy - See #1

More?
A Few Good Choices:

Join this community conversation!

We can dig into YOUR IDEAS at the Boston Blockchain Association

Dig deeper and check out what Marketers are doing in my recent slide deck for a follow-up CIC presentation - see slide #19 for the Problem/Solution:

Contact me at DavidCutler.net ... or
NuArca Labs has a proven NFT enabled marketing platform that lets you, and your customers, manage these connections and relationships.

See their sales deck about an "Experiential Loyalty Engine" for the Hospitality Industry at:

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