Optimized Methods & Models For Business Development

How are you testing and perfecting
customer engagement
and business development
around your Flywheel?

In this 10-point go-to-market and growth plan, every step demonstrates your "brand" using these proven methods and models. 

Then we add the current twist ... see how each point can be optimized by incorporating AI-powered functions that enhance existing workflows and enable new solutions.

Everyone's "job" now is to literally play with any of these new AI tools and these to miraculously answer questions and create content for your business. 

You will ... create more first drafts of your content, easily expand preparation for your clients and prospects, while discovering patterns in the data of Large Language Models (LLM)  > > that you cannot see without your new robot friends.

The addition of "ai! = " means:
Prepare to iterate products, promises, and processes to take advantage of unavoidable market forces (and your competitive differentiation)  
with new Web3 technologies like AI, IoT, and Blockchain.  


1) Your Capabilities?

List the functions that solve your target market's most significant problems and pain points. Yes, you are making a promise, so include your Mission Statement (and industry redefining infographic). Augment your potential capabilities by re-thinking cooperative and reciprocal Partnership models for previously unattainable growth.
ai! = Use AI-powered analytics and natural language processing to gain deep insights into the pain points and challenges faced by your target market. This will help you develop solutions that directly address their specific needs.

2) Who REALLY Cares?

Obsess over improving the lives of your Ideal Customer Profile (ICP) by understanding them. As you create a list, be self-aware and specific on categories and how they might intersect and influence each other. List Industry, sector, job titles, responsibilities, and demographics. Don't underestimate trust-building from an alignment of psychographics and culture - the riches are in the niches.
ai! = Personalized Customer Profiling: Utilize AI algorithms to create detailed customer profiles to help analyze vast amounts of data to identify patterns and segment your customers effectively. Patterns are key.

3) Get out!

Assess while selling - Don't wait. Reach out. Make calls. Get insights. Ask! Position your Brand. Sell something while researching for reality checks. Consider where you are getting your market research. Is it your salespeople that can share direct insights on customer needs, competitive gaps, actionable strategy ideas, prospect, educate, prioritize product features, be your relationship manager, brand ambassador, AND close deal$? ... It should be.
ai! = Use chatbots and virtual assistants to reach out to potential customers, answer their queries, and provide personalized recommendations. Proactive engagement helps build trust and establishes your brand as attentive and responsive. But ALWAYS have a human to edit and curate.

4) Market wins "Product/Market Fit"

Customer goals and benefits should lead your Product. Focus more on them than your next cool feature. Ask often; they will usually want a better User Experience (UX) for their buying process, internal team requirements, AND for their customers.
ai! = Customer-Centric Product Development: Utilize AI-enabled sentiment and user feedback analysis to understand customer goals and preferences to align your product development and messaging.

5) Unique Value Proposition (UVP)

Develop an accurate, clear, and intriguing (!) statement that differentiates your product benefits from competitors and distractions. Be emotionally logical (go for dramatically convincing!) on how your Strategic Sweet Spot is the best way to make their lives better.
ai! = Get notified about strategic direction of competitor offerings and customer feedback to clarify how you outperform in various scenario planning stories.

6) Start Small and Get Real

Befriend industry experts and influencers. Invite several ICPs into a peer group (or advisory board) to regularly discuss issues around your product. Feed their knowledge with insights from your trials and use cases. Both challenge and incentivize them to corroborate and collaborate.
ai! = Discover the most valuable people by employing AI algorithms to identify ideal matches, diversified industry experts, and influencers who align with your target market.

7) Lead a Movement

Position your company as trusted thought leaders by sharing insights on priority industry issues. Disclose to differentiate! Test formats and media. See several B2B Sales and Marketing Actions. Don't just broadcast, design your community engagement (using an efficient platform like circle) for interactive participation, incentives, and growth.
ai! = Use AI-powered content generation tools to create unique and valuable content. Easily reassess by testing which formats maximize results.

8) Demand Demand 

Marketing that drives intent, not just awareness, will drive sales across your direct and partnership channels. All your content should match each stage of your buyer's journey (when was the last time you acknowledged your Flipping Funnel?)
ai! =  Machine learning and AI analytics can combine seemingly disparate data and derive customer preferences and attributions. Now interactions can more easily be designed to increase conversions and revenue.

9) Understand ... More

Score KPIs: Customer Acquisition Cost (CAC), Customer Lifetime Value (CLTV), conversion rates, churn, and specific sources of revenue growth. Remember to care enough to look beyond income metrics - including customer satisfaction, product adoption, usage constellations and other obvious paths of attribution and actual outcomes.
ai! =  Discover trends beyond your old researching ways to enable proactive decision-making and the ability to anticipate prospect behavior, optimize campaigns, and personalize marketing efforts to more efficiently increase revenue by improving customer satisfaction.

10) Internal / External Success

Listen to your people. Insist on employee and user feedback loops with training for the discovery of issues and opportunities to support, incentivize, share, and expand by focusing on exceptional customer experiences. Tell YOUR CUSTOMER'S STORY (not yours).
ai! = By automating the analysis, you can more efficiently expand your knowledge, fostering a culture of continuous improvement. AI-powered tools can help gather feedback from employees and users, identify areas for improvement, and enhance customer experiences.

Why? ... 

Because proud loyal customers and employees will share testimonials ... and advocates will evangelize when you Lead a Movement (#7).

By following this 10-point plan and incorporating AI features and functions at each step, you can more easily assess, create, and deliver customer value by optimizing engagement, driving demand, and growing business between more relevant people (and robots) across new ecosystems and economies.

For inspiration, here are
31 sales model options:
  1. E-Commerce Storefront
  2. User Content Incentives
  3. Freemium content upselling
  4. Live content ticket sales
  5. On-demand payment Levels
  6. Virtual & Metaverse Events
  7. Micro pay for JIT solutions
  8. Marketplaces and app stores
  9. AI content ownership revshare
  10. Reseller Partner management
  11. Lead Generation fees
  12. Revenue-Share & Referrals
  13. Outbound human Sales w/ ABM
  14. Inbound "Demand Gen" w/ intent
  15. Call Center Hybrid Humanoids
  16. Sponsored Promotions
  17. Interactive content and Ads
  18. Social Network (P2P) selling
  19. Gamify Participate to Earn (P2E)
  20. Community/Partner Management
  21. Member Subscriptions for Access
  22. Course Curriculum and Training
  23. Meme / Movement Crowdfunding
  24. Donations and Cause Marketing
  25. Greenwashing Audits & Alternatives
  26. Custom Research (incl AI Prompts)
  27. IP Licensing (incl LLM Bots)
  28. Partner Management Services
And… Integrating all of the above:
   29. Consultation on all these models
         with the (r)evolution to hybrid IRL and Virtual experiences - yeah, what I do.

   30. SmartContract Programmed Digital Assets (NFTs) - Buy, Earn, Resell, Rent, Show, Co-Earn, etc.

   31. The Co-Ownership Economy... 
Grow your community through web3 enabled revenue sharing to co-produce businesses with your fans, customers, and partners by enabling content sharing and co-earned experiences

Those last 3 can be delivered with the unique customer engagement functions of the new breed of content management platforms... Let's talk about which ones you should try...

Our discussion about your specific options starts with the above Flywheel revolving towards your Customer's Success.
Choose any time...

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LEADERSHIP BONUS: Any business development plan must include confident leadership that continuously EXPLAINS their place and value within interconnected ecosystems that are perpetually in flux.

THEREFORE ... feed the marcom beast (at least Linkedin) so you can BE FOUND when your prospects are ready. BECAUSE ... persistent sharing of learnings and patient iteration... Unafraid of the re-evaluation = Leadership.