customer engagement
and business development
around your Flywheel for Growth?
This guide is designed to amplify your existing business models with:
• A 10-point Growth Plan for aligning your team around customer success
• 50 revenue models to inspire and adapt
• Strategic integration of AI, Blockchain, and Co-ownership mechanisms
We designed this with our clients as a conversation starter - a framework we use to identify specific opportunities and challenges.
You will not be replaced by an AI robot... You WILL be replaced by a competitor that knows how to dance with them. Beep. Boop.
- Personal Assistant - Content and Research
- Company ChatBot - Answer Desk (LLM-lite)
- Your New Rep - Automate more relevant alliances
1) Your Capabilities?
List the functions that solve your target market's most significant problems and goals. Yes, you are making a promise, so include your Mission Statement (with industry-redefining infographics). Augment your internal capabilities and reassess cooperative and reciprocal Partnership models for previously unattainable growth.
ai! = Interrogate AI Chat Bots to discover and position your offers to market issues and trends.
2) Who REALLY Cares?
Obsess on re-clarifying your Ideal Customer Profile (ICP). Be brutally self-aware about your capabilities and compatibilities. Don't underestimate trust-building from an alignment of personality and culture. The right customers accumulate value with positive testimonials, their network of new prospects, etc. Qualify selfishly because the riches are in the niches.
ai! = Dig deep to identify patterns and segment your customers. Patterns are key to planning. Implement AI-powered personalization engines like Dynamic Yield or Optimizely to deliver tailored content and messages to different audience segments at each stage of their buying process.
3) Got Goals?
4) Deliver!
- For them to get: Results? Rewards? Better process? How are you delivering on their expectations? See a summary of our recent "AI Workshops for Sales Leaders."
- For you to do: Site content, emails, social posts and comments (like these LinkedIn tips), video sessions, promo/ads, events, ongoing follow-ups!
ai! = Implement AI-driven personalization engines to customize content delivery. Use platforms like Personalize (AWS) or Dynamic Content (Mailchimp) to create personalized experiences for customers. Employ AI-powered content generation tools like Chat GPT and Copy.ai to automate content creation for your Paid, Owned, and Earned collateral.
5) Get Out!
Assess while selling - Don't wait. Reach out. Make calls. Get insights. Ask! Train and support your salespeople to: uncover customer needs, acknowledge competitive gaps, discover strategy ideas, find new prospects, retrieve hot product features, manage partner relationships, educate the market as your brand ambassador, … and close deals.
(That paragraph is an outline of what I love to do with my clients!)
ai! = Offer helpful custom ChatbBts and virtual AI Agent assistants to reach out to potential customers, answer their queries, and provide personalized recommendations. Proactive engagement helps build trust and establishes your brand as attentive and responsive. But ALWAYS have your humans edit and curate!
6) Market
wins "Product/Market Fit"
Customer goals and benefits should lead your Product Development. Ask users often ... because they will usually want a better User Experience (UX) for their buying process, and internal team requirements. Your confidence from this alignment will inspire your marcom promotion and momentum.
7) Unique Value Propositions:
Develop accurate, clear, and intriguing (!) statements that differentiate your product benefits from competitors and distractions. Be emotionally logical (go for dramatically convincing!) on how your Strategic Sweet Spot is the best way to make their lives better.
ai! = Set news notifications on competitors and customers. Get creative with AI-powered brand and sentiment monitoring tools like Brandwatch. Assess historical patterns for potential scenario planning options.
10) Internal / External Success
And… Integrating all of the above (what I do). Expand and accelerate every model by balancing traditional business sensibility with opportunistic innovation to leverage these breakthrough catalysts: AI Agents to automate, Blockchain to program value, and Co-ownership to align incentives.
Grow your community through web3 enabled revenue sharing to co-produce businesses with your fans, customers, and partners by enabling content sharing and co-earned experiences
Those last 3 can be delivered with the unique customer engagement functions of the new breed of content management platforms... Let's talk about which ones you should try.