Unleashing NFT Enabled Relationships Between People, Things, and Experiences

This post is about how to use Blockchain's NFTs for customer relationships with a Web3 agenda ... Not about investment schemes with Cryptocurrency or Collectibles

So, the latest definition:
NFTs are coded programs attached to any of your digital assets to automate new business models and deliver more utility while accumulating value from community participation
NuArca Labs has a proven online platform that lets you and your customers manage these connections and relationships

For the last few years, Enterprise Blockchain has been proving its value for corporations by "connecting networks of collaborative ecosystems that increase transparency and nimbleness."

Now there is a SaaS white label platform from NuArca that simplifies these more efficient and effective solutions using Blockchain-based NFTs for sales, marketing, and customer engagements through your own customized website, mobile app, and private online Marketplace.

This is online software, with various production services, where you can manage your own 1st-party data for interactions between your content and customers.

It's like Shopify (for NFT creation and sales) meets Hubspot (for marketing services).

After several successful years in the Financial and Energy Industries, NuArca has stayed ahead of how to design simplified processes that eliminate the usual Blockchain technology calisthenics. NuArca is also known for deep security while accommodating inevitable regulatory governance.

NuArca is currently focusing on providing the Sports & Entertainment Industries their own branded fan engagement platform enabled by NFTs. So, the below examples lean towards this ecosystem of Fans, Talent, Venues, Partner Vendors, and Sponsors (there are certainly parallels to your market).

If you want to talk through your options...
> We will not focus on Cryptocurrencies
> We will prioritize your NFTs and Smart Contracts
> Starting with Collectibles, but for real Fans, not investors

The current media buzz about crazy valuations of NFTs such as Collectible Art and Sports Memorabilia are fine for prospecting gamblers  trying to make money by flipping them and reselling. However, think of these as demonstrations of NFT functions that can now be harnessed for YOUR customer's needs and their constantly advancing expectations for service and value.

NFT is a Function, Not a Thing
The process to get "on chain" is to transform your assets into more dynamic NFTs (Non Fungible Tokens means each is unique and not interchangeable). This allows you to connect self-executing programs of action/reactions onto your best digital assets - images, media, offers, access, ideas, even Tweets. Repurpose existing marketing campaigns and get inspired for more powerful solutions with your customers, sponsors, and partner vendors.

With just a few clicks, you can add these automated "Smart Contracts" to anything that you want to function in powerful ways... by themselves... WITHOUT waiting for approvals. This is that trustless decentralization you are hearing about.

Perhaps a more descriptive definition of "NFT" is

A good reference is the jukebox. When someone has the requirements - a few coins - there's no waiting, the song instantly plays.

Think about how your business would flow if deals could be made instantly and automatically when requirements are met. No waiting for verification, approvals, NDAs, contracts, Lawyers, or even handshakes. 

Your custom system can be setup to also handle confirmations of delivery and fulfillment of services, merchandise, revenue share payments, etc.

Flywheel of Value:
(click to enlarge)

It's in the name

The "Blockchain" is a single ledger of reality that can validate accurate identification of people and the ownership history of assets.

This common language allows you to easily on-board and accommodate disparate systems across your company and partners.

Since interoperability is the key to auto-aligning with existing partners, you will discover new revenue from never-even-considered prospects that have been identified and pre-approved.

That's The Ticket

The event ticket on your smartphone that gets you to your seat can easily be an NFT providing unlimited functions... but also allowing you to engage directly in a superpowered 2-way Communicator "Passport."

Attendees manage all their NFT activities in an easily downloaded mobile app Digital Wallet. Like real passport ink stamps at a border, all actions are accumulated to build a more accurate and useful profile. Not only for proof that they were there, but also a central location of actions and earning loyalty points that unlock all types of deals and VIP access.

Marketers can now deliver more relevant customer service that gets more accurate and valuable with every action.

A Start...

You can start with fun yet practical NFT Collectibles for real fans (not just investors) that want to get closer and own a piece of their passions. Consider the assets you, your sponsors and partners already have across digital media, merchandise, VIP actions and experiences... that backstage meet-and-greet, post-event press conference, or even the Zoom Call version.

Let your most active fans be Co-Producers with special access that they will be proud to share across their communities!

More robust than Social Networks, NFT platforms provide a toolset to amplify existing community conversations and influence new topics... while automating ownership, access, and distribution.

Communicate directly to interested individuals or like-minded groups as you push out deals, quests, challenges, and other sponsor-friendly activities.

The comments and content your community generates can be connected to NFTs, making them increasingly more interesting and valuable. Now your sales team can get more creative with marketable context for sponsors and vendors.

Now add one of the key elements of Web3 ... where participants can be monitoredand compensated for any related revenue with either direct cash, loyalty points, level-up membership, or exclusive access to what they love.

All of this inspires more sharing, awareness, and inspiration for participation and purchasing on your own online Marketplace.

Public NFT Marketplaces like Opensea, Axie, Rarible etc. can be a place to test and learn... but users find them distracting carnivals that provide little control for your brand and business models.

A Very Web3 Example:

Fans can add comments to an NFT-enabled photo that builds momentum and value across the community before, during, and in between events. People get their own "NFT Galleries" to show, collect, buy/sell, and brag. The most active influencers can share in any related revenue and earn the ability to invite others to exclusive VIP offers and activations.

You can setup any combinations of business models with Smart Contracts for your best partners along the customer journey...

Check out an overview of the next evolution of Blockchain... Dynamic NFT Tickets: http://bit.ly/Why_Dynamic_NFT_Tickets

Power (and Profit) To The People

Tracking data on a single Blockchain ledger allows you to automatically monitor, reward, and inspire with revenue-sharing opportunities from pass-along sales and referrals across the community.

You can cue up automated feedback loops to assess community topics and promotional opportunities that add the most reactions, value and revenue.

Remember, these transactions can be monetary (a fan reselling an NFT) ... or earned access to VIP items and events.

Using NFTs with a Web3 Agenda

Tech Definition: Web3 is a group of technologies that encompass digital assets, decentralized finance (DeFi), blockchains, smart contracts, tokens, and decentralized autonomous organizations (DAOs).

Business Definition: Web3 is where all people, including your customers, can manage ownership and distribution of their own data, identity, and monetization… allowing them to be investors, members of a club, brand shareholders, and participants in loyalty programs - all at once.

"Decentralization" means more direct interactions without middlemen wasting time and money. By harnessing platforms like NuArca Labs, you can maintain control while growing your business. You enable your entire community to participate freely with each other around accountable NFT enabled experiences that increase in value. You also empower existing and new customers to earn revenue and access to more of what they want.
The new ease of incorporating Blockchain NFTs into your existing processes make it an evolution... The leap this enables for more open and fair methods and models make it a Web3 revolution
(Click here to Tweet that)
Web3 is also about taking our Internet back from the multi-billion dollar corporations (like FAAMG) that aren't sharing very well.

Next? Slide Here.

I would be happy to discuss your best options, opportunities and issues.

These can be discovered together by looking through slides for the Sports & Entertainment Industry, even if you are not one, because their fan engagement agenda and new business models are for every business that wants to enable their customers and prospects with ongoing interaction, optimization and value.

Slide #4 is the WHY ... #11 is the WHAT ... Your HOW is a deeper conversation:


Choose any time to dig in ... use my Calendar... or just call me.


David Cutler - Partnerships

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