NFTs are for Your Customers (Not Investors)

Don’t let the gravitational pull of 

Investment NFTs and Crypto distract 

you from the benefits of Blockchain 

for your customer engagement and 

community participation . . .

The current buzz around investment Crypto and NFT Collectibles is a wild ride in a rocket... BUT there is much more than speculative investing and a gambling mentality! 

Blockchain applications have evolved to improve traditional business models - particularly customer marketing, community participation, SALES, and business development!
  • There is now proof that Utility NFTs work
  • And no-code management platforms to deploy
  • So Marketers can deliver on promises
Promises like making the right offers at the right time while getting more accurate with every use.

Promises like offering assets to customers that can easily be used to support THEIR dreams... Very Web3.
Read this short post about the 7 integrated elements of NFTs ... and what they can mean for your community and customers.

I am happy to share what we are learning at NuArca Labs - from "Utility NFT" deployments with real people (not investor schemes with Cryptocurrency or Memorabilia and Art) as we launch with millions of fans of the Rugby League World Cup and others like:

BaseballGenerations - for Youth Sports
East Asia E-1 Tournament - for Global Fans
Major League.Rugby - for a fast growing Sport
- - "Hospitality 3.0" in Vegas!
- A beautiful way to help the cause - Artists with Ukraine

We are focusing on Utility and Experience Management in the Sports & Entertainment Industries because their passion and participation is allowing us to learn what people are actually doing with NFTs:

Who do they share with?  How are Fans earning access to their favorite Artists and Athletes? How can Sponsors and vendors participate? Etc...

Because NFTs are not things… 

... They are unlimited programmable functions that make your things, assets services, and customer experiences more valuable...

Your stuff can now have superpower functions around Buying, Selling, Showing, Voting, Earning, Lending, Gifting, Co-Owning!

Whatever you can imagine that your customers will appreciate:

Collectibles, Quests to earn, Art, Tickets, Research Reports, Services, behind-the-scenes, outtakes, exclusive Zoom sessions, VIP access (access is key... that's more than a pun).


Let's match your overall business goals with the best options and opportunities for NFT-enabled:

  • Fun and Functional
  • Customer Success
  • In your own Marketplace

Start with these slides for an intro to NFTs and use-case ideas:

Also, if you like watching smart people talk through all this... Check out Shelly Palmer and Todd Cooper in this video session with Serial Marketers

Choose any time to dig in to YOUR situation ... use my Calendar... or just call me.


David Cutler - Partnerships

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