"Utility NFTs" are for Your Customers - Not Investors

Don’t let the gravitational pull of 

conversations around 

Investment NFTs and Crypto distract 

you from the benefits of Blockchain 

for your customer engagement and 

community participation . . .

The current buzz around investment Cryptocurrency and NFT Memorabilia is a wild ride in a rocket... BUT there is much more than gambling on speculative investor schemes with Crypto Tokens or NFT Art.

Web3 services like AI, Chatbots, and Blockchain have evolved to improve traditional business models - particularly Customer Relationship Management (CRM), loyalty programs, memberships, community participation, and business development.

Ignore the distractions and focus on new, better methods for Customer Success.
  • See the below examples as proof that Utility NFTs like Digital Collectibles work
  • Using no-code management platforms to deploy
  • So Marketers can deliver on the promises of your own Marketplace...
Promises to serve the right offer at the right time WHILE getting more accurate with every use. 
Promises of customer appreciation with mechanisms to manage and automate access to earned and exclusive Membership experiences.
Promises to unleash selections of your assets to enable partners to easily be co- promoters... Very Web3.
The stuff on the right-side is where your business should focus...

I am happy to share what we are learning at NuArca Labs from "Utility NFT" deployments:

  - Artists with Ukraine - A beautiful way to help the cause

  - Pepper Club 21 - Foodie Membership in Vegas

  - American Ultimate Disc League - Niche culture

  - Hong Kong Seven - In-Stadium Action

  - Rugby League World Cup - Fast-growing global fanbase
- West Ham Football Club - Cross ecosystem customer engagement - Coming Soon!

Any business can us this white label, SaaS platform for Utility and Experience Management, but we are getting interest from the Sports & Entertainment Industries because Fan's passion and participation is allowing us to learn what people will do with NFTs:
How are Fans earning access to their favorite Artists and Athletes? Who do they share with? How can Sponsors participate? Which vendor partners are easiest to on-board, Etc...
Because they are not things… 

They are unlimited programmable functions that are connected to your things, assets, services, and customer experiences that make them more valuable.

Think of them as "digital receipts" that now have superpower capabilities around Buying, Selling, Showing, Voting, Earning, Lending, Gifting, Co-Owning!

Whatever you can imagine that your customers will appreciate interacting with - Such as:

buying collectibles, joining quests to earn, renting media/art, upgrading tickets, commenting on research reports, getting referral fees for services, earning access behind-the-scenes, commenting on outtakes, voting on topics for Zoom breakout sessions, unlocking VIP access (access is key... that's more than a pun).


Let's have a call to match your overall business goals with the best options and opportunities for NFT-enabled:

  • Fun and Function
  • Customer Success
  • In your own Marketplace

Start with these slides for an intro to NFTs and use-case ideas:

Read this short post about the 7 integrated elements of NFTs ... and what new forms of ownership and distribution can mean for your community and customers.

Also, if you like watching smart people talk through all this... Check out Shelly Palmer and Todd Cooper in this video session with Serial Marketers

Choose any time to dig in to YOUR situation ... use my Calendar... or just call me.


David Cutler - Partnerships

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