If you can keep up with GaryVee, he regularly nails the essence of a topic along with the business model.
Here is such a riff from a recent interview:
This NFT thing is gonna be one of the biggest technology shifts in your life. ... I'll see you in three years. I'm not gonna sit here and try to explain to you: that you don't understand social currency, human behavior. Why people wear logos on their clothes. What happens in a digitized world. Why people will be curious ... Like rubbernecking and reality TV and social media to know what people have bought and ledgered
that the Provenance matters incredibly and always has in our society, that eliminating the middle man (that brings very little value) is a good idea. And the Internet's been doing it ... Technology's been doing that for its entirety as a term.
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